Last edited by Gakree
Saturday, October 17, 2020 | History

9 edition of Basic marketing found in the catalog.

Basic marketing

a managerial approach

by E. Jerome McCarthy

  • 400 Want to read
  • 6 Currently reading

Published by Irwin in Homewood, Ill .
Written in English

    Subjects:
  • Marketing -- Management

  • Edition Notes

    StatementE. Jerome McCarthy, William D. Perreault, Jr.
    SeriesThe Irwin series in marketing
    ContributionsPerreault, William D.
    Classifications
    LC ClassificationsHF5415.13 .M369 1987
    The Physical Object
    Paginationxviii, 749 p. :
    Number of Pages749
    ID Numbers
    Open LibraryOL2749088M
    ISBN 100256036497, 0256060517
    LC Control Number86082823

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Marketing as a managerial orientation 4 Marketing myopia – a watershed 5 Life cycles and evolution 7 Marketing misunderstood 8 The marketing function 9 Relationship marketing 11 Summary 14 References 15 Further reading 15 2 Postmodern marketing: everything must go.

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